Digital Marketing • Digital Operations • Web Content • Project Coordination

I'm a digital operations and web content professional with hands-on expertise in WordPress administration, HTML/CSS/JavaScript, and Asana-based task management, backed by a Marketing MBA and a 3.99 GPA Interactive Media Design credential from Algonquin College.

I've migrated and quality-assured 60+ enterprise case studies, produced content for 50+ annual marketing campaigns across six institutions, and led cross-functional teams from creative brief through production deployment for real-world clients. I'm currently applying that mix at Ross Video, supporting digital initiatives for a globally distributed technology team.

Based in the Greater Toronto Area and ready to bring this blend of technical execution and marketing strategy to a Toronto digital marketing, web content, or project coordination team.

View featured work → Download résumé (PDF) →

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Featured Work

Skills & Tools

Digital Operations & Project Coordination

Task tracking · Prioritization · Documentation · Stakeholder communication · Content workflows · Quality assurance · Agile/Scrum foundations

Digital Marketing & Content

Copywriting · Content strategy · Campaign coordination · Email marketing · Landing pages · SEO fundamentals · Analytics tracking

Web Content & Technical

WordPress · Content migration · Web content · HTML/CSS · Basic JavaScript · Responsive design · Accessibility awareness (WCAG) · Git/GitHub

Tools

Asana · Basecamp · Google Workspace · Microsoft Office · Figma · Adobe Creative Cloud · Canva

Education

Interactive Media Design Diploma Algonquin College | Ottawa, Ontario, Canada | 2024-2026 Dean’s Honour List | GPA 3.97

Bachelor's Degree in Communications & Advertising Universidade Tiradentes | Aracaju, Brazil | 2011-2014


Credentials

Google Project Management Certificate PMI Member Google Analytics Certification (GA4), In Progress

Languages

Portuguese — Native

English — Fluent (CELPIP-General: 11)

Spanish – Intermediate

French – Learning

Contact

Interested in discussing digital operations, web content, or project coordination opportunities? I’d be glad to connect.

Email: [email protected] LinkedIn: linkedin.com/in/cawff Location: Toronto, Ontario